Enjoy and please share! We are thrilled to be able to introduce the Mimi & Magic Forest video! We had so much fun with the Mimi story, we couldn’t stop at still pictures. We really wanted to offer up a living, breathing fashion story, featuring the highlights of the store (Oeuf cribs, Bugaboo strollers, cool knit toy pigeons & taxi ride ons and of course our range of cool indie fashion — Mini Rodini, ESP No. 1, La Miniatura, Munster Kids!)
Listen to the store of Mimi, a city girl who finds herself in the country & embarks on a magical adventure!
Be sure to comment on Youtube! Tell us what you think! Where should Mimi go next? We’d love to hear your ideas!
Video by Katrina Tang & Taavi Lindmaa
Styling by Michel Onofrio
Hair & Makeup by Laura Castellano
Story by Jennifer Cattaui
*special thanks to Aslan & Nixxi and all of the kids who brought these characters to life!