Enjoy and please share! We are thrilled to be able to introduce the Mimi & Magic Forest video! We had so much fun with the Mimi story, we couldn’t stop at still pictures. We really wanted to offer up a living, breathing fashion story, featuring the highlights of the store (Oeuf cribs, Bugaboo strollers, cool knit toy pigeons & taxi ride ons and of course our range of cool indie fashion — Mini Rodini, ESP No. 1, La Miniatura, Munster Kids!)
Listen to the store of Mimi, a city girl who finds herself in the country & embarks on a magical adventure!
Be sure to comment on Youtube! Tell us what you think! Where should Mimi go next? We’d love to hear your ideas!
Video by Katrina Tang & Taavi Lindmaa Styling by Michel Onofrio Hair & Makeup by Laura Castellano Story by Jennifer Cattaui *special thanks to Aslan & Nixxi and all of the kids who brought these characters to life!
It’s a real menagerie of strollers these days between the Cameleon, Donkey, Bee, and now the newest in our “zoo”, the Buffalo! This stroller is hearty, with big wheels for negotiating rugged terrain. The carry handle is tested with weight on it so it’s kosher to hang your diaper bag on it without worry of affecting chassis. The extendable handlebar is huge so can give the perfect push for someone tall and someone diminutive. The under seat basket is supersized as well giving it lots of storage space, and it folds all in one piece making it easy to get into the car or store away! In essence, we dig it! Pop in the store and give it a whirl )
In Round One of lightweight strollers we brought you two amazing contenders: the Maclaren Volo and the Uppababy G-Lite. This week, we’re taking things up a notch and bringing you not two but three next level lightweights. We think you’ll be impressed…
We’re in a new weight class with these three contenders; the G-Luxe weighs in at 13.4 pounds. But with that new weight class come more features! In addition to the standard water and stain resistant, machine washable, removable seat pad, the hand level, finger folding triggers, the stand alone capabilities, and the extendable, SPF 50+ sunshade (it’s a lot, but it gets better), the G-Luxe introduces reclining capabilities to the competition. This stroller reclines with one hand and features an adjustable footrest for when your child needs to nap on the go.
Slightly heavier at 6.2kg (13.6lbs), the Triumph’s seat adjusts from upright to 123°. Like the Volo, it features a five-point, two-finger release harness, water resistant and SPF 50+ protected hood, standard, included rain cover, one hand fold, attached carry strap, one-step, foot-operated linked breaks, and washable fabrics.
Up until now, we’ve been featuring strollers for children 6 months to 55lbs; now we’re throwing the Quest into the mix which has features for newborns as well. Weighing in at 6.4kg (14.1lbs), the Quest has all the same features as the Triumph but with some added goodies. It features a protective newborn cocoon for the extra little ones and a viewing window in the hood so you can keep an eye on them. It transitions between its four reclining positions at the touch of one hand. It includes an adjustable leg rest. And, for added safety, it has reflective accents for nighttime. It may weigh a little more, but we think it’s worth it.
Which weight class do you prefer? Which stroller are you betting on? Let us know in the comments!
(If you are shopping for a stroller and have questions or you don’t see the one you want online, please call us at 646 290 5508.)
I saw this mentioned on Playtime’s FB page (the awesome boutique-ready trade show in NY, Paris & Tokyo) – and thought it was such a cool concept! A collaborative art project, mother and daughter – the mother’s art is gorgeous, but when paired with her daughter’s, surreal! She reminds us that when we let go a little (in her case agreeing to share her professional sketch book with her 4-year-old daughter), magical things can happen!
We’re a big fan of TED talks at Babesta, and we got very excited upon hearing that the MET has teamed up with TED for the TEDxMet Event Saturday October 19. They have an amazing lineup of speakers – a particular favorite here: Elizabeth Streb, once dubbed “the Evel Knievel of dance” who, according to her site, “intertwines the disciplines of dance, athletics, boxing, rodeo, the circus, and Hollywood stunt-work.” Her choreography is equal parts death-defying as it is mesmorizing. We’re also excited to hear Andrew Bolton, who organized the Alexander McQueen Savage Beauty exhibit (which was amazing!!!) Book your sitter & get a ticket, or enjoy it from home live streamed on www.metmuseum.org/tedxmet.
Designed to fold up small with the use of only one hand, the Maclaren Volo weighs in at just 4kg or 8.8lbs, making it the lightest contender in the ring today. It also features a permanent carry strap attached to the chassis for transport ease. The hood is both waterproof and SPF 50+ protected and a rain cover is included. But we here know that nothing can protect your stroller from your kid, so all fabric components are easily machine washable. The Volo features a single step break for both rear wheels and a five-point seat harness with a two-finger release mechanism for super easy use. Designed to fit through any standard doorway and also featuring an ample storage basket, the Maclaren Volo might just take home the title among traveling parents.
Weighing in at 10.7 lbs this stroller is a little heavier, but no less mighty in the ring. Hand level folding triggers make it possible to fold up the G-LITE with just your fingers and the stroller stands on its own once folded. It features lockable front wheels for added stability, an easily removable, washable seat pad, and a sun canopy with SPF 50+ sun protection. The G-LITE also features a removable cup holder for that oh-so-necessary morning cup of coffee.
Evenly matched, which stroller will come out on top? Let us know in the comments and tune in next week for another round of lightweight strollers!
The school year tends to sneak up on you, huh? Well, for our readers in the San Francisco area, we have some super cool news that sprung up just as suddenly…
San Francisco’s Store1AMSF is playing host to a super rad pop up shop featuring the work of our friends over at New Skool. We love their hip-hop/graffiti inspired fresh take on kids’ apparel (you can shop the brand by clicking on their name above) and the art is off the hook, so of course we were really excited to hear about their pop up. Up until Sept. 21st, be sure not to miss out!