Archive: Inside Look at Babesta

Introducing Pranksy & the Playground Mob a playful take on street artist Banksy

Art imitates life and fashion imitates art and art imitates fashion and life imitates art and fashion. The derivative nature of pop culture, the constant mixing and remixing and changing elements got us thinking as we embarked upon our latest fashion story.  Amidst all of the Banksy buzz at the end of last year, we tried to imagine what that life was like on our Babesta terms  - what was the elusive artist like as a kid? What would a child version of the provocateur do? be like? look like? Then growing up  from graffiti artist to toast of the town, embraced by the elite art circles, while maintaining street cred – the story arch is that of any little guy who made it big – it’s Katniss, Rocky, the Rolling Stones.

Collaborating with Katrina Tang, the creative force with whom we created Mimi & the Magic Forest, we crafted a new story, Pranksy & the Playground Mob. A derivative of a derivative, reworking, reinterpreting the artists’ work from a child’s view to culminate in the story, the musical, the feature film, the creative output that is Pranksy. The child that was always silly, naughty, bold, who was told “no” more times that she could count, who wedged sticks in the wheel of the machine, and who lobbed some piñata-projectiles at life. But, after a while, got people to take notice, and eventually celebrate the risk, the pluck and the artistry. So we conclude, there’s Pranksy in all of us. The Pranksy spirit is alive at Babesta! We had a blast. I hope you like it!

Photographer: Katrina Tang Style Director: Michel Onofrio Hair & Makeup: Laura Castellano

Pranksy and the Playground Mob Babesta Katrina Tang

Pranksy and the playground mob Babesta Katrina tang

Pranksy and the Playground Mob Babesta Katrina TangPranksy and the Playground Mob Babesta Katrina TangPranksy and the Playground mob babesta katrina tangPranksy and the Playground Mob Babesta Katrina TangPranksy and the Playground Mob Babesta pranksy and the playground mob babesta katrina tang

Babesta Featured in TimeOut New York Kids Holiday Gift Guide!

Big thank you to TimeOut New York Kids for including so many Babesta bests in their holiday gift guide! This is one of our favorite mags for negotiating the big apple with kids!!! http://www.timeout.com/new-york-kids/shopping/holiday-gift-guide

 

TimeOut New York Kids features Babesta

Babesta Wins a Stevie Award for Retail Marketing Campaign of the Year

2013 Stevie Awards

We were blown away when we heard we won the gold Stevie Award for Women in Business, for our Babesta Beat magazine and Mimi & the Magic Forest fashionable children’s story and video. Huge high fives to our amazing team: Chandra Sweet, Katrina Tang, Michel Onofrio, Laura Castellano, Taavi Lindma, Aslan Cattaui and all the amazing kids who took part in it! We are so proud!!!

 

Halloween Fun at Babesta!

We had a blast handing out candy to the waves of New York City kids who trick or treated their way around Tribeca! Some of the costumes scared us, some endeared us, all were amazing! Here are some pics from All Hallow’s Eve in the City!

[slideshow_deploy id='2093']

So Excited! Introducing the Mimi & the Magic Forest VIDEO

Enjoy and please share! We are thrilled to be able to introduce the Mimi & Magic Forest video! We had so much fun with the Mimi story, we couldn’t stop at still pictures. We really wanted to offer up a living, breathing fashion story, featuring the highlights of the store (Oeuf cribs, Bugaboo strollers, cool knit toy pigeons & taxi ride ons and of course our range of cool indie fashion — Mini Rodini, ESP No. 1, La Miniatura, Munster Kids!)

Listen to the store of Mimi, a city girl who finds herself in the country & embarks on a magical adventure!

Be sure to comment on Youtube! Tell us what you think! Where should Mimi go next? We’d love to hear your ideas!

Here’s the direct link!

Video by Katrina Tang & Taavi Lindmaa
Styling by Michel Onofrio
Hair & Makeup by Laura Castellano
Story by Jennifer Cattaui
*special thanks to Aslan & Nixxi and all of the kids who brought these characters to life!

Meet Babesta Beat, the new Babesta Magazine!

We are so excited about our new Babesta Beat magazine! It features some of our favorite things from Fall – from new fashions, funky furniture, cool gifts, hot wheels and more!

Babesta Beat Newsletter

www.babesta.com/beat

Shop the new Babesta Beat catalog! You can shop online (all items click through to the site), shop in store or call in at (646) 290-5508. And tell us how you like it! We’ve been sweating all summer over this & we’d love to get your feedback!

xo Babesta!