Babesta Chats with Xenia Joost for Bubble London

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Having shown on runways from Moscow to Milan, Estonian fashion designer Xenia Joost is known for her high style women’s collections, but this season she tries her hand at kidswear. From our recent chat, it’s clear Joost is having fun in this new market and eager to make her mark in children’s fashion.

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Why did you decide to bring your line from adult fashion into children’s fashion?

Fashion is not a job for me, rather a lifestyle—and it’s not only for me, but for my family as well. In 2008, my first daughter Aleksandra was born (she quickly hopped on the fashion train too), and came to work with me, touched the fabrics, cut and crafted. We picked fabrics together and I sewed little dresses for her. My friends saw these designs and wanted the clothes for their children also! A whole collection grew from one dress.

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Read more of Babesta’s interview with Xenia on Bubble London’s Blog: http://bubblelondon.blogspot.com/2013/11/introducing-xenia-joost.html

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