There's a new mom-owned business in town --Nature's Baby. Adena Michelle found that her daughter had tons of allergies to the creams and shampoos that were available to her. So she did what any self-respecting Alpha mom would do. She eschewed the existing beauty market to solve her problem and took the matter into her own hands, hired a chemist and developed her own line that works for her child and will likely be less-irritating to many children who are sensitive skinned. And, of course, it's sold at the hippest of stores, including LA's Kitson (where Babesta is sold too!). Hooray for dye-free, perfume free and au natural products for your au natural baby.

 

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